Building Your Real Estate Business’s Credibility

How To Make Your Real Estate Business More Credible

Being credible in the eyes of your clients and website traffic has never been more important than it is heading into 2021. People are more skeptical than ever of anything that sounds too good to be true. You can thank the increasing number of scammers and robocalls for that!

If you are a real estate professional, here are a list of my 5 most effective ways to quickly build your business’s credibility.

1.) Get Customer Reviews and Show Them To Your Clients

Customer reviews are nothing new, but they are becoming increasingly important. In fact, according to BrightLocal “Local Consumer Review Survey 2020“, 87% of consumers read online reviews for local businesses this year.

Display those reviews proudly!

Needless to say, consumers are seeking our reviews before trusting a company with their business. Reviews are an incredibly important way of showing your potential clients that you are in fact real, trustworthy, and know what you are doing.

These 15 review statistics further hammer home the importance of getting positive, yet genuine reviews for your business.

2.) Avoid Stock Photos – Instead Use Real Life Photos of Your Business

Nothing screams fake business quite like a bunch of fake photos of fake people in fake uniforms with fake smiles and fake customers.

That’s all it is. Fake. Being Credible is all about being real.

Take photos of everything you do. And I mean EVERYTHING. Once you start collecting an abundance of images, edit them up to look nice and throw a few on your website. Let your potential clients put a face to the name. If the same happy mug shows up all over your website, it should become clear that you are a real person, behind a real business.

3.) Register With The Better Business Bureau

You probably have the same thought I did before I registered our business.

“Does anyone really pay attention to the BBB reviews?”

Sure, Google My Business and Yelp are utilized more frequently. But did you know that more people actually trust a company that is accredited by the BBB than those that are not?

In fact, according to the same BrightLocal consumer survey, the BBB is seen as the most trustworthy source of reviews. I believe this is because reviews here are far less easy to manipulate as the BBB confirms there was a business interaction that occurred between the business and the person who left the review.

Plus, you get the nice logo which looks good on your website. Oh and the cool plaque if you have an office space.

All of this may seem like small stuff, but add it up and your gaining credibility faster than you think.

4.) Develop a Social Media Presence

It’s 2020. Is there any legit company left that does not have a Facebook, Instagram, or Twitter? Heck my 92 year old grandpa even had a Facebook account before he passed away.

Every time I search for a local business, I find myself on their Facebook page – reading reviews, posts, looking at photos, etc. This is the same for your real estate business.

According to a study by the Pew Research Center on “Social Media Use in 2018”, it was found that 68% of U.S. adults are Facebook users.

If I am a home buyer in Kentucky, you bet that anyone interested in selling their house is going to seek my company out on social media before they sell me their house.

Put some effort into your social media accounts. Make an effort to become known in your local community. Post photos and company updates. Share important news and events. Post ads.

Just post and build a presence. Make yourself easily visible to your community and potential clients.

5.) Do What You Say, When You Say You Will Do It

Lastly, if you want to become a credible business in your local community, this one is important.

Nothing ruins the credibility of a business if they get the reputation of not following through on their promises. Word of mouth is huge. In fact, according to, 92% of consumers trust a recommendation from someone they know over any other type of advertising.

Do what you say, when you say you will do it. Regardless of whether you do business with someone or not, every interaction your business has with a person should be positive.

Be good people. Do good business.

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